MSP ICP sprint
The Definitive Ideal Customer Profile Workshop for IT Providers
NEXT SCHEDULED DATE - AUGUST 25, 2025
Save Your Spot While There's Still Time!
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Stop Wasting Time on Leads That Were Never a Fit
Walk away with a complete, tested, and actionable Ideal Customer Profile - including firmographics, psychographics, messaging hooks, and even prospecting insights.
DAY 1
Sales challenges tied to weak ICPs
Why “niching” doesn’t mean limiting
Examples of how MSPs are succeeding
Group discussion and interaction
Review day-two's agenda
DAY 2
Guided worksheet work
Live coaching & Group feedback
Build your ICP live
Messaging hooks + prospect lists
Feedback round
Brian Gillette
Founder @ Feel-Good MSP
As the founder of Feel-Good MSP, Brian stands out in the Channel with his empathy-driven approach to sales and client relationships. Renowned for his strategies in overcoming sales objections, he champions selling outcomes over technicalities, emphasizing trust, and peace of mind for clients. In the ICP Sprint, Brian brings that same clarity to help MSPs define exactly who they serve best - to sell with confidence and stop wasting time on bad-fit leads.
Are you...
Attracting leads that ghost you?
Struggling to explain what makes you different?
Sick of sales calls with prospects who “aren’t ready yet”?
Spending on marketing that feels expensive or aimless?
Cut the Guesswork. Lock In Your ICP.
What Attendees Of Our Workshops Say
Hear What Attendees Are Saying
Set up, list built, and messages ready for Scott.
No pitch. Just actionable content says Alex.
Eduardo walks out with a new process and leads in-hand.
Did you know that a dialed-in ICP helps growing MSPs to:
Naturally filter and attract the right leads
Shorten sales cycles
Align your entire team and motivate
Boost close rates via high-fit opportunities
Turn referrals into a scalable channel