HOW TO SELL
A SH*TLOAD OF MANAGED SERVICES
(without selling your soul)
BY BRIAN GILLETTE
Brian Gillette—creator of the Feel-Good Close, host of The MSP Sales Podcast, a former VP of Sales, and advisor to hundreds of MSPs—shares the 7-Step Scaling Framework built specifically for service providers who want to grow without breaking.
This isn’t just a sales book. It’s a roadmap for scaling with clarity, confidence, and a business that actually gets stronger as it grows.
YOU'LL LEARN HOW TO
Fix your data before it costs you big
Build a lead-gen engine that doesn’t rely on luck or referrals
Create offers that prospects can’t say no to
Set goals that don’t make your team quit
Delegate sales without losing control
Keep customers happier (with higher margins)
Navigate the messy middle as your MSP evolves from founder-led selling to scalable, repeatable growth
No hype. No hustle-bro nonsense. No fear-based garbage.
Just a battle-tested, painfully honest guide to selling a sh*tload of managed services without losing your mind, or your margins.
ABOUT THE AUTHOR
Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships. Formerly a VP of Sales for an MSP, he faced every growth hurdle there is (bad marketing investments, junk leads, green sales reps, cash shortages, growing pains in delivery, and more).
So, he developed a system.
He made a step-by-step plan for how to scale his MSP organization. And it worked - going from 700k to over $2 Million ARR in three years. No marketing budget, no trade shows, no SEO.
Now he helps other MSPs scale their organizations where they're positioned for profitability, scalability, and M&A. Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients.
What does the MSP community say?
I appreciate content that cuts through the fluff, and that’s exactly what Brian delivers in his new book. Instead of vague ideas or motivational hype, he shares practical, real-world insights you can apply at your MSP today. I only wish I had this when I was struggling to figure out which data really mattered to growing our MSP, but I’m glad you have access to it now
.
Taher Hamid, Founder MSP Camp
Brian Gillette finally delivers the MSP sales playbook the industry has been waiting for. His writing carries the clarity of James Clear, the punch of Alex Hormozi, and the thoughtful elegance of Simon Sinek, all distilled into a practical framework MSPs can apply from day one. Few can match Brian’s ability to turn complex sales operations into simple, sustainable actions.
Kevin Clune, Founder MSP Growth Hacks
Brian Gillette, who I’m not related to, is one of the best voices in the channel right now. His confident and clear vision for MSP sales is a refreshing take on what is now a 20 year-old business model.
Robert Gillette, Co-Founder MSP Growth OS
Brian blends sharp business insight with memorable, real-world stories that stick with you long after you’ve closed the cover. Whether you’re running a lean 6-figure shop or a growing 7-figure MSP, you’ll find strategies here you can act on today ... and the inspiration to keep going when it gets hard.
Nate Freedman, CEO Tech Pro Marketing, Founder MSP Sites
Real MSP Talk. Real MRR Growth.
The MSP Sales Podcast is where real conversations drive real revenue for IT providers. Each week we sit down with industry experts, MSP owners, and front-line sales leaders to unpack the tactics, mindsets, and stories that directly impact MRR. If you want ideas you can put to work tomorrow, this is where you’ll find them.
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